Serifhome
I was asked to create an e-commerce luxury bedding and bath brand for a start-up. We conducted market research to identify our target customer, learn what they want, and how they shop. I designed a collection of bedding and bath products, developed and sourced the items. Then I prepared a digital presentation for two focus groups. The first group of influencers received select samples and an overview of all the items. The second group was made up of women between 35 and 65. They attended a presentation and we asked to offer feedback. After analyzing all the information from both groups, we finalized the brand identity, final colors and constructions, created the website wireframes followed by the prototype, packaging and pricing.
What I did:
Visual Identity, Brand Identity, Naming, Product design, Textile design, Product development, Pricing, Sourcing, Graphic design, Print design, Web design, Editing, Brand guidelines
