https://judyneu.com/work daily 1.0 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1517780760611-CRXQM5PR0LM2FJAOUOEX/IMG_1586.JPG HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1517785674658-JT5RTTAQHE9TQUPWZK7B/JORDACHE-PAGE-2-BACKPACKS-2.jpg HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1517787186652-1KMWD6UA3IJ3DXTXPV88/Screenshot+2016-12-31+11.01.06.png HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1517787299571-18W6AS8GHRTY1VMGLTP4/DamaskChaircovers+IVORY+kmart.jpg HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1517787516849-7OJ5XDNKPSU7FAOHS40S/US+POLO+Printed+Travel+Pillows+USPA+11.17.2017.jpg HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1608041669429-VBXYS8CN5ZHCF2K7MGNN/Serif%25252BHome%25252BPage%25252B1%25252Bfor%25252Bwebsite%25252Bcopy.jpg HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1608046524984-JF6UT2XOKSVD7SHQ7L52/Incognito+PixelBook+Go+and+Pixel+4+XL.png HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1616430013803-FF7FKSZF9UZLHIHIK8RK/Floral-Tan-3D-.jpg HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1639267475668-TAZO1O18VDY02QGIW3IE/Social-Media-JMcl.png HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1639348200970-SY3DMGAXGECU4X17M5QC/Bath-product-design-Lingerhome.com.jpg HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1639348564734-I3T54JZ995NK8YX5NWM2/Sanibel-Rope-3830-c1-ABD.png HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1517780350505-58KAFHNZAATRL739O7DN/Screenshot+2014-10-26+14.15.19.png HOME - Print and Solid Sheet collection ; paisley , geometric, lattice This is a microfiber sheet collection, prints with coordinated solids. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1639606211855-8IMMYRDOKX5ZYMX3448Z/cell+phone+app.png HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1639607648082-LMR9TFN66G1JWY6SCTW1/Linger+Home+Home+page.jpg HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1640633334454-6HKLSD5VVLT36NT43UXA/DeLeo-farmhouse--leo-1.jpg HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1640634751458-S7W92J3E6WQUB375J201/St+Croix+bed.png HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1733241140515-YXCRZA237BHTZH3TJ7XV/19056+Fall+Wildflower+emb+5pc+Quilt+set+FULL+QUEEN-1.jpg HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1771429092827-XRPUAL4GXVRT2EUIH2SX/Screenshot+2026-02-18+at+10.36.10%E2%80%AFAM.png HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/e6b47ce3-1134-4676-aa4d-92bd0c29c922/Incognito+labtop.jpg HOME Incognitoshop.net Incognitoshop is founded by a design team that created much of what we see in the home furnishings market today. I was brought in to build a website to showcase the curated D2C collection. I created the website, linked to social media and e-commerce partners to create a frictionless shopping experience on web and mobile. What I did: Web Design, Information Architecture, Competitive Analysis, Strategy https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/16fe7c23-d6a0-4e0b-9b74-c5b521c3e6cf/ipads.jpg HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/c63dea2f-5fa2-476b-a764-d010ccbe5188/mockup-of-an-iphone-12-pro-in-a-customizable-setting-5009-el1.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/8f8c209b-f6bf-49d3-81a3-18d53bb287bf/screenshot2.jpg HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1608041940152-JHNJNA751LLLSVU0CLY9/Incognitoshop.net+web+design HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1608042321697-UW98KZ24QG6E6KRBL7M9/Screen+Shot+2020-12-15+at+9.25.06+AM.png HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/7af8b85a-9e7e-4cf6-b935-ce62f6920a8d/Screen+Shot+2021-12-10+at+5.52.13+PM.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/984b4373-de3c-4fce-b8dd-c884fac3d1c6/Screen+Shot+2021-12-10+at+5.51.35+PM.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1608043287793-4NM9U87IZN6HP911ZUSM/Serif+-+Brand+Guide-+banner+image.png HOME Serifhome I was asked to create an e-commerce luxury bedding and bath brand for a start-up. We conducted market research to identify our target customer, learn what they want, and how they shop. I designed a collection of bedding and bath products, developed and sourced the items. Then I prepared a digital presentation for two focus groups. The first group of influencers received select samples and an overview of all the items. The second group was made up of women between 35 and 65. They attended a presentation and we asked to offer feedback. After analyzing all the information from both groups, we finalized the brand identity, final colors and constructions, created the website wireframes followed by the prototype, packaging and pricing. What I did: Visual Identity, Brand Identity, Naming, Product design, Textile design, Product development, Pricing, Sourcing, Graphic design, Print design, Web design, Editing, Brand guidelines https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/747b1961-cb74-4ea1-b769-97ba4c476aec/desktop_PLP_sort.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/650aaf32-4443-4719-a2a3-71adb4a483a7/100%25+Fine+European+Linen+Sheet+set++copy.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1608042673675-KZ7RP2F1BF49NRQDAFE5/Serif+brand HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1608042940124-KWWU760O0BY0DSA1V2I6/Serif+-+Brand+Guide-+packaging HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1608043134212-RWB2UFI4OP3H5GCMMFJ3/cell+phone+app.png HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1608043089408-DQV9E5SHU7B6NEL5EYRZ/Serif+-+Brand+Guide-+images.png HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1608042992049-ZILGJM70OUR5TQFCSAS8/Serif+-+Brand+Guide-+logos.png HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1617832390734-30TXROTM35M8B92XYG64/Print+ad+Style+guide.png HOME Social Media content for J.McLaughlin. I also created the 16 color silk print on the model, as well as tech packs to multiple factories and all product development for a range of colors and constructions. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1617832450195-7L0RIO5FVXBIUNWJ3S61/Print+Ad+Spring+2020.png HOME I was responsible for concept, print design, flats, product development, tech packs, engineered layout and social media content for this Spring collection of graphic prints. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/b58daafa-d039-4ad3-aa4b-d8d789bfab2a/Floral+.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/39c96d07-9347-41d0-aca1-af591c0791af/Equestrian+.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1617832634953-824Q11FTE2PT7MQM2N6E/Print+ad+red+shirt+2020.png HOME I designed coordinating prints, multiple color combinations, flats, techpacks, and social media content. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1617832500264-5Y2OHB9G3GBFL3G5HNYU/Front+insert+USPA.png HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1608044683090-INOLO1O9MHNRA50JF2T6/Packaging+and+Product+Design.png HOME I created the launch of U.S.Polo Assn. for home and returned as design director to create a range of products and lead the design team. In addition to print, product design, techpacks and customer presentations, I created packaging and inserts, following all U.S. Polo Assn. brand guidelines. Products include bedding, quilts, shower curtains, bath towels, beach towels, blankets, utility bedding, pillows, window, luggage, backpacks, travel accessories. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1608044376129-CF89WEZIOZYC0IOR65KV/USPA-MATTRESS+PAD+INSERT+2+FINAL+with+photo+V11.png HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1608044238907-7902LXFK0JOATZRWJG2Z/Beach+Towel+Hangtag+US+Polo+Assn.+Brand HOME https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1608043561288-7R1OB86ZFPHZLYC0L18G/Sanctuary+6+PIECE+BATH+SET.jpg HOME I design inserts and packaging for all brands. Style Sanctuary is an internal brand for Ross Stores and this is 6 pc towel set packaging I created for a towel collection in 5 color stories. I also designed the towels and managed the product development process. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/a4a34a11-8150-4d55-b498-9e158835cc16/Serafina+Insert+Redesign+2+Updated.png HOME - Make it stand out I created a private label brand for Ross Stores with a younger, Boho aesthetic and launched with a collection of three comforter sets. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1617832681088-OMY4P9PU1GGDTLB24ZO3/Sorrento+medallion+Q.jpg HOME I create private label brands for a range of programs. This brand was designed for a microfiber quilt collection we launched at Ross Stores. I created the prints, quilts and packaging. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1608043672190-V82925PNCNO58T8MD3PM/IMPULSE+DOWN+ALT+PILLOW+PACKAGING.jpg HOME Packaging for Private label bedding for Burlington. This is a private label brand designed for utility pillows and mattress pads. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/9756280a-cc59-47c6-801e-d5aa67eebfd6/Screen+Shot+2021-12-07+at+4.32.16+PM.png HOME - Make it stand out Re-branding and social media for a company serving the contract industry. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/32156464-bda9-491f-9549-99873b0482e8/velvet-email-2.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/e112dfbe-3a0a-46ac-82af-628b2d1782f8/Instagram+BDNY+Luminosity.jpg HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/a834907f-013d-49e8-9c23-df4ab0460266/Linger+home+page_auto_x2.jpg HOME - Make it stand out Linger Home is a premium bed and bath ecommerce start up focused on ethical sourcing and natural materials. We conducted market analysis to ascertain our customer. We sourced from India, Belgium and Turkey, seeking high quality, sustainably made materials. We designed a modern coordinated collection of bedding, bath and table linens in a color palette that works across all rooms fits the brand aesthetic. What I did: User Research, Trend Research, Branding, Strategy, Web Design, Content Strategy, Product Design, Print Design, Sourcing, Product Development https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/5983851f-a995-4ec4-a853-b70f1386a1c7/Bedding+set+500+TC++copy.jpg HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/47f9aeec-ed2c-4f97-869d-f5511bccfde8/IMG_3257.PNG HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/c8c95e96-b933-4cf9-8cd6-785eb059d3b4/Linen+Bedding.jpg HOME - Make it stand out Linen bedding https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/72a6a944-9bfc-4e06-b2a8-d37207865f7b/Linen+bedding+copy.jpg HOME - Make it stand out Linen bedding https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/d29f475a-c48c-45b2-9f64-9b462d6fe908/organic+cotton+knit+throw+.png HOME - Make it stand out Organic Cotton Knit Throw https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/03f0dad6-d8fa-4ed1-9a6a-a874d3ccb6fc/Table+Linens.jpg HOME - Make it stand out Organic Cotton Table linens https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/8209eb0e-2256-4764-9b3a-f202d0bd9a9f/Bath-%26-Bedding-design-e-commerce-start-up.jpg HOME - Make it stand out Organic cotton bedding https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/884c874f-110c-4ede-a90c-8c52d9433bdb/DeLeo-farmhouse--leo-1.jpg HOME - Make it stand out Live Furnish is a 3D Photo Realistic Image production platform. I was contracted to assess the customer pain points in order to improve the user experience for the start-up. I set OKRs; increase user retention, attract new users, increase output of current users. In order to attract new customers, improve customer retention and use of the platform I conducted user interviews, observed current on-boarding and training sessions and user research to identify the pain points. After reviewing the data to see where the usage dropped off, I created a user journey map in Miro. By dividing the users into separate groups, I was able to ascertain the most urgent issues. I concluded that an automated help feature was needed, as 75% of all users prefer automated help to live chat. I researched the best apps and tools, created a PRD, and since Live Furnish is a native app the best option is a knowledge base that links back to the platform. I created the knowledge base in Hubspot with embedded instructional videos I recorded in Loom and along with written answers. I re-designed the UI in Figma to accommodate this new feature. I worked with the engineering team throughout the process. The new help feature increased output (high resolution renders) by 30%, new users onboarded faster, significantly reducing the need for additional live training. Potential customers responded well to the product demos at the LV Market, and there was a significant increase in new customers from the mattress and furniture industry. My next task was to design a training program for an automation feature, and lead customer training seminars. I prepared a customized training template, did walk -throughs and followed up with interviews. Customers were able to produce 10x the renders in half the time using the template, which allowed them to create volumes of Ecommerce and marketing content within hours and increase their sales immediately. I re-designed the architecture and naming conventions of the asset library for ease of use and to better address user needs so images would be easier to download. I designed a landing page for the mattress industry. I attended the Las Vegas Market, demonstrated the software for customers, created product specific demos, and generated new subscriptions with three new large mattress manufacturers as well as furniture and accessory manufacturers. What I did: User Research, User Journey Mapping, Knowledge Base, Automated Help Feature, Landing pages, Site Architecture, Wireframing, Prototyping, Onboarding Training, PRDs, Content Strategy, Data Analysis https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/e419b4ce-fea1-427a-85bb-ded6213f6c9b/UI+for+new+build+1.png HOME - Make it stand out Prototyping in Figma https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1b12878e-1335-44e4-9d86-aec4fd8dc5f8/Screen+Shot+2021-11-22+at+2.41.02+PM.png HOME - Make it stand out Link to Knowledge base in Figma prototype https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/96ce22b1-e165-48ba-8f09-30cf22570035/Screen+Shot+2021-07-30+at+1.40.41+PM.png HOME - Make it stand out Knowledge base with video https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/ae58a7b6-0895-40d2-b7b6-2ebd162b8433/mattress+layers+bed+example+HD+digital+bundle+ex+%281%29.jpg HOME - Make it stand out 4K image output showing mattress construction https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/7b854998-1100-4517-9b4b-9fd9b72129c8/Customer+Journey+Map+%28Copy%29.png HOME - Make it stand out User Journey map with customer personas https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/c859b7b1-3851-49b5-89fb-ed5a28d1fdec/Parkhill+Room+1+Final.jpg HOME - Make it stand out High Resolution render showing quality of final render https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/678dff3e-fdc8-4953-ad88-b738d27d28ed/Gemini_Generated_Image_tbt6pltbt6pltbt6.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://judyneu.com/about daily 0.75 2025-05-16 https://images.squarespace-cdn.com/content/v1/5a77308d692ebeeb115b4f5a/1bf6ca15-4509-4611-bcf5-1399ddbd6f78/Screen+Shot+2021-12-12+at+4.43.10+PM_photos_x2.jpg ABOUT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://judyneu.com/contact daily 0.75 2022-01-20